During the summer of 2018, China hosted 37,000 cultural and tourist events, which helped to increase public participation and promote the development of high-quality market sectors.
According to the Ministry of Culture and tourist, China has successfully sponsored nearly 37,000 cultural and tourist events spanning more than 4,000 categories around the country this summer. These activities have catered to popular interests across the country, including night tours, summer vacations, and family-friendly excursions.
As part of China’s larger efforts to encourage the high-quality development of the cultural and tourist sectors, Ma Li, an official with the Ministry of Culture and tourist, stressed the fact that these activities are a part of China’s larger efforts at a press conference that took place on Friday. The public’s escalating expectations for an improved quality of life are the target of these projects, which try to fulfill those expectations.
For the purpose of bolstering the economy during the evening hours, museums and other tourist attractions were strongly pushed to extend their hours of operation. In addition, the ministry collaborated with financial institutions and businesses to launch programs that were intended to enable people’s access to cultural and tourist activities easier and more convenient.
According to Ma Li, local governments were also urged to execute a variety of initiatives in order to increase the consumption of cultural and tourism-related activities. The distribution of consumption coupons, as well as other incentives, were among the initiatives that were taken in order to increase consumer participation. These efforts included ticket reductions for picturesque venues.
The performance market is also being boosted, and cultural initiatives that reflect regional and ethnic peculiarities are being developed. These efforts are now ongoing. Increasing the entire quality of the customer experience is the primary objective of the ministry, which is working to improve the cultural and tourist industries by promoting the introduction of new technology.
To further boost China’s attractiveness as a worldwide travel destination, these measures are being implemented in a manner that makes accessible to incoming passengers a wider variety of high-quality tourism goods and payment alternatives that are more convenient.
China’s State Council has recently published a guideline that stresses the promotion of high-quality growth in service consumption. This guideline is especially focused on sectors such as cultural entertainment, tourism, sports, and education. These efforts are in keeping with the guideline.